The future of the internet ecosystem is here, and it's powered by AI. Xiaomi, a leading technology giant, is at the forefront of this revolution, shaping the next era of mobile experiences.
AI has gone from a buzzword to a global force, transforming how we interact with technology. The numbers speak for themselves: over 346 million AI app downloads in Q4 2024, and a staggering $2.3 billion in in-app purchases in the first three quarters of 2025. This surge in demand is a clear sign that users crave smarter, more personalized experiences.
Xiaomi, with its innovative spirit and expansive ecosystem, is seizing this opportunity. As one of the top three global smartphone manufacturers, they've built a strong foundation across major markets. With over 731 million monthly active users, Xiaomi is well-positioned to deliver advanced mobile experiences that meet the evolving needs of its users.
On November 17, Xiaomi's International Internet Business Department gathered key partners in Thailand to showcase their vision for AI in the mobile ecosystem. The Xiaomi Internet Conference was a platform to share their progress and innovations.
Qiang Song, General Manager of Xiaomi IIB, emphasized their commitment to exceptional user experiences. "In this fast-paced AI era, we aim to grow alongside our partners and embrace every opportunity." And grow they have! Xiaomi has made significant strides in on-device AI capabilities and commercialization.
During the conference, Xiaomi unveiled four groundbreaking on-device AI features: AI Search, Creative Tools, Pet Companion, and Shopping Assistant. These features showcase Xiaomi's vision of AI integration across the entire system, enhancing every user interaction.
Take Pet Companion, for instance. It's an AI pet on your home screen, bringing a unique emotional connection. It eats, sleeps, and plays, interacting with system apps for step counts and weather reminders. Responding to voice commands naturally, it creates a seamless and personalized experience.
The Shopping Assistant is another game-changer. It identifies product details, finds similar items, and even helps users claim coupons with a single tap. The system-level floating product page ensures a convenient and instant shopping experience.
But Xiaomi's AI advancements are just the beginning. They've also strengthened their open and sustainable ecosystem for applications, games, content, and services, creating a win-win for users and partners.
GetApps, Xiaomi's overseas official app store, is a global phenomenon. Available in over 100 markets, it boasts over 260 million monthly active users and over 30 million daily new installations. Through proprietary tools like Minicard and joint game operations, GetApps broadens developer opportunities and expands user choice.
Minicard, an on-device capability, offers a seamless app distribution experience. Recent enhancements focus on streamlining app publishing, optimizing launch flows, and providing actionable insights. This unlocks OEM potential, supporting app ecosystem growth and driving revenue for advertising platforms.
In gaming, Xiaomi's joint operations have attracted a large developer base. With over 450 in-app purchase (IAP) titles launched in supported regions, they've achieved a remarkable 90% annual revenue growth. Xiaomi leverages on-device resources for broader reach, utilizing placements like full-screen banners, home page banners, and Games tab banners. They even extend their reach beyond GetApps to other premium Xiaomi media.
System-level integrations, such as GameTurbo with WILDBOOST OPTIMIZATION 3.0, MultiLink with Instant Install, and pre-registration features, enhance gameplay performance and accelerate downloads. Members-only coupons and discounts provide exclusive benefits, creating a loyal user base.
Xiaomi has also developed an innovative OEM native advertising framework. This framework provides on-device placements and cross-device reach, allowing brands and partners to engage users through contextually integrated touchpoints. Underpinned by Xiaomi's expanding hardware ecosystem, this framework delivers a smooth, connected experience across smartphones, tablets, and connected TV devices.
The Xiaomi ADS platform, an all-in-one advertising solution, provides tools to manage the advertising lifecycle effectively. Its proprietary ROAS algorithm optimizes campaign performance, driving sustainable growth across the ecosystem.
As AI continues to push the boundaries of technology, Xiaomi is at the heart of this transformation. By bridging hardware and software, and intelligence with creativity, Xiaomi is building an open and sustainable ecosystem for all. "Through continuous innovation and deep collaboration, we empower users and partners with our AI capabilities," said Qiang Song.
Xiaomi's journey is a testament to the power of AI and its ability to revolutionize user experiences. As we move forward, Xiaomi's role in shaping the future of the internet ecosystem is undeniable.
